Walkers Sensations is expanding into the popcorn sector to meet consumer demand for more ’sweevoury’ treats sweet and savoury flavour combinations. Its new Sensations Popcorn comes in three flavours: Thai sweet chili; sweet cinnamon & salt; and sweet Indian spices. Each comes in a 90g bag, rrp £1.39. The popcorn category is enjoying double-digit growth (+25.4% year-on-year Nielsen) with almost nine million households now purchasing ready-to-eat popcorn.
PepsiCo senior marketing manager, Annika Meeks, said: "Each enticing flavour has been inspired by tastes from around the world." 0118 930 6666