Fox’s Biscuits is bringing Vinnie the Panda back to TV screens. The move is part of a multi-million pound marketing investment that the company is making in its biscuit products during 2010.
According to Fox’s, the character will be promoting Fox’s Chunkie Fruit & Nut Extremely Chocolatey Cookies, Fox’s Melts Viennese, Fox’s Crunch Creams and Fox’s Jam ’N’ Cream Rings.
The ads will run until the end of July.
Stephane Roth, Fox’s Biscuits marketing manager, says: "Last year’s multi-media campaign featuring Vinnie attracted three million new households to our portfolio, and we expect to see this success repeated again this year."