Coca-Cola Enterprises (CCE) is investing in its Schweppes mixers brand, with the launch of a new range and an advertising campaign aimed at a younger adult audience. A three-strong range of Schweppes sparkling juice drinks comprises grapefruit & blood orange, orange & cranberry and lemon & elderflower variants. The drinks are available in 750ml bottles and 330ml cans with rrps of £2 and 79p respectively.

The multi-million pound advertising investment sees the brand adopt a new, youthful tone of voice, ’separating men from boys and women from girls’.Activity begins later this month.

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