Kerry Foods Direct to Store has expanded its range of Millers fresh pastry products with 12 new lines. The move follows the successful launch of a limited range into convenience stores last year. Research among consumers found they wanted more choice as well as everyday value.
Prices for the new range start at 85p for the chicken & mushroom and minced beef & onion pies. Other single lines include a traditional pasty and various slices, priced at £1. Multipacks of slices, pasties and sausage rolls are priced at £1.75.
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