Cuisine de France is launching a thaw and serve range of wrapped sweet bakery lines. They are delivered to retailers frozen and can then be thawed and ready to sell within three hours, as required. Shelf life ranges from one to 26 days.Products include muffins, mini bites and iced fingers. For a limited time, retailers will receive a free merchandising unit or one case free with every five or more cases they purchase.

Mary Cooley, UK retail marketing controller at Cuisine de France, says: "We are confident that our new thaw and serve range will complement our market-leading in-store bakery offer while also offering fresh bakery to those outlets that don’t currently have an in-store bakery."

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