GlaxoSmithKline has launched a major new on-pack promotion for Ribena. The ’95% chance to win the best of British prizes’ message appears on special packs and plays on the fact that 95% of all Britain’s blackcurrants go into making Ribena.
Top prize is a Mini Cooper convertible. Other prizes include V-festival tickets and the chance to win and grow your own Ribena blackcurrant bush.
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