Walkers is launching Red Sky potato chips into the premium sharing category. The company says they offer "the best of nature" as they are made from 100% natural ingredients.
They come in four flavours: West Country bacon & cream cheese in 150g and 40g bags; Anglesey sea salt in 150g and 40g bags; sour cream & green herbs and roasted red peppers & lime, both in 150g bags. The 40g bags have a recommended retail price of 59p; the 150g bags, £1.79.
The launch is backed by a multi-media campaign. There is also a partnership with the Cool Earth charity where crisp sales will help save endangered rain forests.
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