GlaxoSmithKline is re-energising its Lucozade Sport Hydro Active 500ml range with a new ‘no spills’ valve cap.
The aim is to make packs more functional and easier for people to drink while exercising. An innovative membrane device within the cap regulates the flow of liquid, enabling the user to measure the amount of liquid they consume. The pack can also safely be tipped upside down without spilling.
The company believes the new cap will increase the product’s appeal. Since the introduction of a sportscap on all 500ml packs of Lucozade Sport in April, cash rate of sale for the orange variant has almost doubled.
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