Cadbury Trebor Bassett has refreshed its Trebor brand with the launch of two sugar-free products and new packaging.

The changes are designed to boost sales of ‘the number one mint brand in the UK’, which is worth £65m in retail sales and showing growth of eight per cent year on year.

The new sugar-free mints are available in spearmint and peppermint, and will be supported by a £1.5m TV campaign in August, plus other activity including radio and poster advertising. Retailers will be offered free-standing and counter units to support the launch.

The Trebor range is also being expanded with the launch of Trebor Mini Mints – evolved from 24/7 Mighty Mints which will now disappear. Sugar-free peppermint Mini Mints come in a new credit card format.

There will also be packaging changes to Trebor Mini Softmints, which will see the product move from its current rounded dispenser into a more space-efficient box, in line with the sugar-free range.

Mike Tipping, head of customer relations for CTB, said: “The new Trebor sugar-free range is a very exciting development and we are certain the combination of the Trebor brand and a sugar-free offering will generate additional sales for all retailers.

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