High visibility pos will be one of the keystones of the Turtle Wax 2004 promotional programme, according to Peter White, marketing director at Saxon, sole UK distributor .

“With the launch of the ClearVue Wax & Wash range, display will play a major part in attracting the motorist’s attention,” he said.

Saxon has also unveiled two new fragrances in its Magic Tree air freshener range – New leather and Sweet Pear.

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