Pernod Ricard UK is encouraging retailers to ’get social’ this Christmas to help drive sales of premium wines and spirits. The move follows Deloitte research which found that one in three food and drink purchases will be influenced by digital interactions in the run up to this year’s festivities. To help retailers make the most of the social and digital opportunity, Pernod Ricard has launched an easy-to-use Twitter guide.

"We know that Twitter will be a key platform for retailers to drives sales of premium drinks this Christmas, yet research suggests as few as one in five independent and symbol group retailers are currently geared up to exploit the true potential of social media to promote their businesses this Christmas," explains Chris Shead, off-trade channel director at Pernod Ricard UK. The guide available to download at features ’12 Tweets of Christmas’ aimed at offering shoppers inspiration, including: "Wondering what to drink with your #Xmas dinner this year? Why not pick up @campoviejouk Gran Reserva a perfect match for pigs in blankets".

Meanwhile, Pernod Ricard UK has unveiled a host of gift options across its premium portfolio. These include seasonal presentation makeovers for The Glenlivet Founder’s Reserve, Chivas Regal and Jameson; gift boxes for Mumm Cordon Rouge and Perrier Jouet; a neck tag competition for Plymouth Gin, with a chance to win a Plymouth experience including distillery tour and sailing adventure; cocktail recipe neck collars on Malibu; and free retro posters with every purchase of Kahlúa

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