Twix lovers are now able to enjoy their favourite chocolate bar with friends and family, thanks to the launch of Twix Mix. Each 140g sharing pouch is packed with Twix in small ’moreish’ pieces. Rrp is £2.09. The crunchy biscuit and chewy caramel balls from Twix Mix are expected to attract new customers to the fast-growing bitesize market.
With a £9m media spend throughout the year, including a national outdoor ad launch campaign, brand owner Mars says Twix will be unmissable and retailers are advised to stock up now on the full Twix range.
Nicola Lacey, central sales director, Mars Chocolate UK, commented: "The launch of Twix Mix represents the perfect celebration of a much-loved product, reinvigorated for the bitesize customer. As we continue to see consumers swapping their big night out for a big night in, we have witnessed the incredible impact this has had on the confectionery market."