Warburtons has launched two half-loaves as well as relaunching one existing variant in the 400g size.
The new products are a full size loaf split in two, giving a full-sized slice but in a more convenient pack format.
The half-loaves of Warburtons Sourdough Batch (rrp 75p) and Stoneground Wholemeal (rrp 70p) will be available from January 20.
Also available from the same date is the Toastie loaf in a 400g half-loaf format (rrp 61p), aimed at the top-up shopper.
Sarah Miskell, category marketing controller at Warburtons, said: “More and people are purchasing these smaller sized loaves because it allows them to buy more of a selection of products but without the waste.”