JTI is running a ’text to win’ competition to support its Mayfair brand’s new look. This gives retailers the chance to win a share of £10,000-worth of stock. To enter, retailers simply text Mayfair to 88080, with no purchase necessary.

Meanwhile, the new look has been unveiled to reinforce Mayfair’s status as the UK’s number one mid-price cigarette brand.

Mayfair accounts for a 11.5% volume share of the total ready-made cigarette market and outperforms its competitors with a 49.9 % share of the mid-price sector (Nielsen data).

Jeremy Blackburn, JTI head of communications, said: "This latest modernisation will help retain the relevance of Mayfair’s big brand status amongst existing adult smokers."

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