Glaceau vitaminwater is running a World Cup on-pack promotion that gives consumers a chance to win a trip to Brazil. Shoot to Win, which forms part of a significant GB investment in the brand this year, challenges consumers to capture an ’everyday colourful moment’ on their camera. The winner will win a trip for two to Rio to watch a 2014 FIFA World Cup quarter-final match. The competition appeals to football fans, as well as consumers who enjoy taking photographs.
Brand owner Coca-Cola Enterprises said Glacéau vitaminwater had a hugely successful Olympic year in 2012, when it grew by 34% (Nielsen) and it aims to build on this in 2014 by driving trial and encouraging repeat purchase.