All Sandwiches & Snacks articles – Page 6
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News
product news: Pladis rolls out convenience activity
McVitie’s maker pladis has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel exclusive launches and in-store merchandising support. The activity follows a multi-million pound investment in 2014 when a new field sales team and convenience specific category advice programme - ‘Better Biscuits, Better ...