All Sandwiches & Snacks articles – Page 6
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News
product news: Pladis launches McVitie’s Thins additions
Pladis has launched two new additions in its McVitie’s Thins range: McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins. McVitie’s Digestives Chocfilled Thins feature two crunchy Digestives Thins sandwiched around a solid chocolate centre, bucking the trend for sandwiched biscuits by offering a solid core instead of a cream filling. ...
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News
product news: Pladis adds new variant to Jaffa Cakes range
Snacking company Pladis has announced a new variant to the Jaffa Cakes range, Jaffa Cakes Lemon and Lime. Available on a limited 12-month run, the new flavoured Jaffa Cakes will be sold in single packs only, with an RISP of £0.99 for grocery and PMP of £1.00 for convenience. The ...
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News
product news: Pladis trials multi-lingual POS
Pladis is enhancing its Better Biscuits category initiative through a bespoke trial with Dhamecha Cash & Carry’s seven London depots. The purpose of the trial will be to identify the impact and sales growth on POS from using five different languages – English, Hindi, Tamil, Urdu and Polish,and – giving ...
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News
Pladis adds chocolate Flipz to its UK range
Pladis has added one of America’s favourite treats to its UK portfolio the chocolate-covered pretzel snack, Flipz. The launch follows a huge popularity surge for Flipz in the US, where it is currently worth $61m having seen double-digit growth over the past three years. Available in 100g pouches (rrp £1.50) ...
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News
product news: Pladis brings Flipz to UK
Global snacking company Pladis has added an American line to its UK portfolio – the chocolate-covered pretzel snack Flipz. The launch follows a popularity surge for Flipz in the US, where it is currently worth $61m RSV having seen double-digit growth over the past three years. Available in 100g pouches, ...
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News
Pladis wishes: Merry Biscuits Everyone
Pladis has unveiled plans for its biggest- ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner ’Merry Biscuits everyone’. At the heart of the campaign is the concept of sharing, so Pladis will bring ...
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News
product news: pladis unites brands in Christmas campaign
pladis has unveiled plans for what it describes as its biggest ever Christmas brand campaign. For the first time the McVitie’s, Jacob’s and Carr’s brands will come together under the campaign banner “Merry Biscuits everyone.” With a total investment of £1.3m to support McVitie’s, Jacob’s and Carr’s, the seasonal campaign ...
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News
product news: Pladis rolls out convenience activity
McVitie’s maker pladis has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel exclusive launches and in-store merchandising support. The activity follows a multi-million pound investment in 2014 when a new field sales team and convenience specific category advice programme - ‘Better Biscuits, Better ...