Pladis has launched two new additions in its McVitie’s Thins range: McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins.
McVitie’s Digestives Chocfilled Thins feature two crunchy Digestives Thins sandwiched around a solid chocolate centre, bucking the trend for sandwiched biscuits by offering a solid core instead of a cream filling.
They are be sold as 130g packs with an RISP of £1.79, available in two variants, Milk Chocolate and Double Choc.
Consumer research by McVitie’s suggests that its new Chocfilled Thins will be a shared ‘we’ moment of indulgence, enjoyed as part of the ‘daytime unwind’ reflecting the snack’s shareable format.
McVitie’s Hobnobs Thins extends the Thins range beyond McVitie’s Digestives for the first time, and is available in 170g packs with a RISP of £1.79.
Emma Stowers, brand director for McVitie’s at Pladis UK&I, commented:“The Thins range is an important innovation platform for McVitie’s. Since the first McVitie’s Digestives Thins launch last year, its popularity has grown quickly and consistently, with retail sales of £17m to date.
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