Pladis has unveiled plans for its biggest- ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner ’Merry Biscuits everyone’.
At the heart of the campaign is the concept of sharing, so Pladis will bring to life the role its brands play in making Christmas magical.
From the Jacob’s Biscuits for Cheese selection for the Boxing Day spread, the McVitie’s Family Circle box passed round in front of the TV, or the McVitie’s Jaffa Cake Pole under the tree ’Merry Biscuits everyone’ highlights the products that bring family and friends together to celebrate the festive season.
With a total investment of £1.3m, the seasonal campaign will involve an on-pack promotion, immersive in-store experience for shoppers and seasonal pos. There will be new products, as well as the return of some festive favourites. New products include a Jacob’s Cracker Crisps Sour Cream & Chive caddy.
The promotion gives consumers the chance to win a trip to Lapland or one of thousands of family days by unlocking the ’Merry Biscuits grotto’. Consumers will find a unique code on promotional packs of products such as McVitie’s Victoria, Family Circle, Jacob’s Biscuits for Cheese Selection and all Jacob’s Caddies; they then submit the code online to instantly discover if they’ve won a prize.
Pladis says that as 43% of UK households bought McVitie’s or Jacob’s seasonal biscuit last Christmas retailers should ensure their shelves are stocked with these best sellers to help maximise festive sales.
Its recommended ’must-stock favourites’ are: McVitie’s Family Circle 670g; McVitie’s Victoria 300g; Jacob’s Biscuits For Cheese 450g; and McVitie’s Jaffa Cakes Pole 600g.
0208 234 5000 pladisglobal.com