Snack producer The Mad Butcher has added two new bite-size products to its gourmet meat snacks range, as demand in the category grows.
The duo of 40g ambient meat snacks, The Mad Butcher’s Chorizo and Salami Bites, are dry cured pork products which contain up to 11g protein per pack and are made using traditional techniques.
The gluten-free snacks, which have a 240-day shelf life, retail at £1.50.
The supplier’s managing director Newby Groves says that the products will appeal to customers wanting an upgrade from their usual crisps and nuts.
“The ambient meat snacking category is one of the fastest growng food and drink categories in the UK, with all generations showing an interest,” he says. ”Our products are for anyone who wants better, more authentic ingredients from their meat snacks.”
