Pladis has added one of America’s favourite treats to its UK portfolio the chocolate-covered pretzel snack, Flipz. The launch follows a huge popularity surge for Flipz in the US, where it is currently worth $61m having seen double-digit growth over the past three years. Available in 100g pouches (rrp £1.50) in Milk and Dark Chocolate variants this will be the first time Flipz has been widely available in the UK.

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