Pladis is launching a year-round gifting range under the McVitie’s Victoria name, a name known for the nation’s number one premium assortment (Nielsen data). The range comprises two gift selections: McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack.
Chocolate Orange Dreams comes straight out of the Victoria Assortment and comprises eight chocolate biscuits filled with orange flavoured cream, all fully enrobed in dark chocolate.
Meanwhile, McVitie’s Victoria Chocolate Creations Gifting Pack is a mini assortment of the brand’s biscuits, containing six milk, white and dark chocolate coated biscuits. And, to inspire purchase for a host of gifting occasions, McVitie’s Victoria Chocolate Creations Gifting Pack also comes with three versatile on-pack messages to choose from: ‘Thank You’, ‘Enjoy’ and ‘You’re Great’.
“Seasonal biscuit gifting has long been popular, but there’s a huge, relatively untapped, £42m-plus opportunity for biscuit gifts which hit the mark all year long (Nielsen),” says James King, marketing director, McVitie’s at Pladis UK&I. “And, amid the cost-of-living crisis, this shows no sign of stopping with shoppers increasingly seeking out thoughtful, indulgent gifts that won’t break the budget.
“As the leading premium biscuit assortment brand, McVitie’s Victoria is at the helm of this. Our existing, seasonal range is already proving hugely popular – but we’re looking to turn things up a notch and drive further value into biscuit gifting by enticing Brits with a new range of ultra-premium, decadent gifting selections which feature some of our shopper-favourite biscuits.”
Both new packs are available in Sainsbury’s now and will roll out more widely from January 2024.
