Tango has agreed a long-term partnership with The Prince’s Trust, the UK’s largest youth charity, to support young people with employment and education opportunities.
This is the latest milestone in Britvic’s broader People and Culture strategy which includes learning and development for young people alongside supporting healthier communities.
The activity will begin with an on-pack takeover across Tango Orange and Dark Berry Sugar Free flavours, with 5p from each pack sold donated to The Prince’s Trust, up to £100,000 in the first year. A QR code featured on-pack leads to a designated landing page that shares further information about the partnership, as well as a referral button to sign up to a Prince’s Trust course, or to donate.
Young people are among the hardest hit coming out of the pandemic. The credibility of The Prince’s Trust charity and the fame of the Tango brand are coming together to make a difference to the one in three young people who say more self-confidence would help with achieving their goals in work or education.
The partnership will run until the end of September and will be supported by paid digital, influencers, PR and pos to drive awareness of the partnership.