New from KP Snacks is McCoy’s Epic Eats, available in two flavours: Nacho Cheese and Spicy Salsa.

Available from February 20, KP says McCoy’s Epic Eats has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.

With younger consumers significantly influenced by flavours when making purchasing decisions, the new range hopes to attract younger shoppers to the category and the brand to drive penetration within this demographic.

The Epic Eats product range is available in a 45g Grab Bag format with an rrp of £1 and a 65g price-marked pack format of £1.25.

Matt Collins, trading director at KP Snacks, said: “Consumers are always looking for products that are new, and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales”.

The new range is supported by a media campaign spanning radio and social media to drive awareness. Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global radio and will feature a range of on-air ads including a competition offering listeners the chance to win their own epic adventure.