Out-of-home media owner Admedia has announced the next roll-out phase of Admedia Nexus, which it describes as the largest roadside digital full-motion network across the UK. From this month, the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations.
Admedia said the dominant positioning of the additional 12 screens at the entrance of the busiest motorway service area amenity buildings ensures the network reaches the highest footfall areas. Admedia Nexus uses digital technology to deliver augmented reality, social media amplification, as well as geo and traffic data-driven campaigns.
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