Out of home media owner, Admedia,has announced the expansion ofits large format landscape digital network to two more motorway service areas.

Admedia is launching Admedia Nexus at two new high footfall sites, Reading West and Heston East, on the 14 August, bringing the Nexus network to a total of 18 screens.

Both sites – utilising the latest in full-motion technology – are key locations on the M4 motorway, connecting London with the West Country and South Wales, and include top conurbations Bristol and Cardiff. The route is used by millions of motorists each week and is one of the busiest in the UK where thousands of motorists stop weekly.

The initial full-motion network of 16 D48 screens across top motorway service areas went live in April, and has since delivered a range of campaigns by top advertisers including O2, Confused.com, Renault and 20th Century Fox.

Phil Daniel, managing director marketing and sales, Admedia, commented: “We have been thrilled with the reaction Nexus has received from the market and are pleased that we have been able to respond to the demand for more sites so quickly. With both sites being able to display full motion the network continues to respond to the markets desire for incremental audience, full creative freedom and national scale.”