MRH (GB) has named Amscreen as its exclusive digital signage partner. The close proximity signage units will be installed across the Top 50 Indies retailer’s sites as part of a five-year deal.
The screens will carry customer information such as live traffic updates as well as advertising for MRH’s products and messages from national and regional advertisers.
The announcement follows Amscreen’s appointment as BP’s exclusive digital signage partner last year.
Simon Sugar, chief executive officer at Amscreen, commented: "We believe the Amscreen Convenience Store Network, which could potentially reach in excess of 10 million motorists a week, is the best proposition available to petrol retailers, and moving into 2010 puts us in a prime position to become market leaders in this sector."
John Lynn, managing director of MRH, commented: "We are always looking for different ways to communicate with our customers and believe that Amscreen’s products can help us promote the variety of services that MRH stations provide."