Sign installation and maintenance company Xmo Strata has carried out a rebranding programme for 12 Co-op sites acquired by Applegreen and says the contract set new UK standards.
"A normal site rebranding will take maybe a week to 10 days, depending on the size of the site, the scope of the work, and the resources the customer is willing to pay for," said Xmo Strata managing director Steve Martin.
However, Applegreen wanted the work done in four-day slots so sites were double-crewed, with electricians, painters and sprayers all working simultaneously. Existing signware was reconditioned, LED price units were fitted, and all ’debranded’ signware was traceably recycled.
The re-branding progressed so quickly that Applegreen was able to bring in stock for the shop on Day Two, Fuel on Day Three with some sites opening for business on the evening of Day Three, while others opened on Day Four.
Conor Lucey, developments and engineering manager for Petrogas Global, which owns the Applegreen brand, said: "Xmo Strata were very professional to work with; they overcame challenges that arose from the nature of the takeover, all the while adhering to our timelines. This was achieved through good communication between Xmo Strata and Applegreen, a strong work ethic and focus on health and safety."
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