E-cigarette company Blu (UK) is rolling out branded tobacco gantry shutters. There will be over 10,000 shutters available nationwide and they will highlight both the e-cigarette range and liquid flavours.

Jenni Roberts, category and shopper marketing controller at Blu (UK), said: "We are committed to providing a high level of support to retailers nationwide.

"With the shutters down on tobacco gantries, this is the perfect time for retailers to highlight their e-cigarette offering. And with smokers continuing to explore alternatives to traditional tobacco products, using the shutters to highlight an e-cigarette offering only increases the visibility."

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www.blucigs.co.uk

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