Valera is urging retailers to make the most of ice cream sales this summer with one of its specially-tailored display units.

For those on a budget, the company recommends the standard IC range with sliding glass lid. Five stainless steel models have easy slide lids of heat-reflecting glass and one to three baskets to hold wrapped ices. Prices range from £425 to £835.

If floor space is an issue, there is the ICE 2V counter-top display. It can be used for wrapped products or fitted with two optional stainless steel ice cream pans. It costs £600.

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