Clear Channel UK has extended its media sales partnership with screen solutions provider Amscreen. The deal sees the company continuing to sell advertising opportunities on the national screen network for a further three years.
The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities across this 2,700-plus digital out-of-home network. The network reaches 18.4 million adults every two weeks through a national presence in leading forecourt and convenience locations operated by Tesco, BP, Shell and Esso as well as other leading independents.
Clear Channel has held the contract since May 2016 and the renewal represents a move to bring the national digital screen network into the business as a key supplement to its existing portfolio of digital and classic outdoor estate.
Chris Pelekanou, Clear Channel’s UK commercial director, said: “We’re delighted to be continuing our partnerships with Amscreen – this vast national network is an excellent addition to our market-leading retail proposition which includes digital screens at Sainsbury’s and Asda stores nationwide and our all-digital malls portfolio. This announcement further strengthens our national digital reach for our advertising and agencies.”