Coca-Cola Enterprises Ltd (CCE) has launched a bespoke off-trade website - http://trade.cokecce.co.uk.

It has information on all CCE brands, including best-selling SKUs, equipment details and nutritional content. There is also an interactive Ask the Experts section for retailers.

Kenny Chisholm, CCE trade communications manager, says: "In the future we aim to expand the site to include more information on merchandising and category advice."

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