Country Choice’s new ‘artisan’ bakery concept has been developed specifically for independent retailers looking to add a more authentic feel to their in-store bakery fixture.

Recognising that shoppers indulge more at weekends - buying premium lines such as speciality breads or simply treating themselves to a leisurely breakfast of croissants - the display equipment is modular, allowing retailers to flex their range accordingly, while simultaneously accommodating the uplift and ensuring they do not run out of stock.

As well as incorporating a section for sampling or displaying speciality breads the concept has a floor-standing baguette chamber that the retailer can adapt very simply to display large or small baguettes depending on the store’s product profile.

New packaging made from white, recyclable paper, with large clear windows ensures maximum product visibility, while the display crates are easy to merchandise - detailed planograms are provided to ensure consistent merchandising. All packaging carries Country Choice’s ‘oven baked in-store’ message to emphasise the freshly baked credentials.

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