Top 50 Indie Euro Garages has selected PriceAdvantage software to execute its fuel pricing strategies as well as eliminate manual fuel price processes among its expanding portfolio of 341 sites located throughout mainland UK.

PriceAdvantage is a US fuel price management software company and division of Skyline Products, and has a strategic alliance with TLM Technologies to support customers in the UK.

“PriceAdvantage has served fuel retailers for more than 12 years and we fully support the nuances of the European market,” said Chip Stadjuhar, president and CEO of Skyline Products. “Euro Garages is the perfect example of a forward-thinking retailer – it is very progressive and will leverage PriceAdvantage to drive its unique fuel pricing strategies which will in turn increase fuel profits.”

PriceAdvantage integrates with Oracle EPOS – allowing Euro Garages to establish new fuel prices and push those prices to the EPOS, price signs, and pumps with one click. This automation removes the process of having staff manually update price signs. In addition, PriceAdvantage provides deep analytics and reports – allowing Euro Garages to see daily fuel volumes as well as correlations between in-store sales and fuel volumes sold.

Bob Laidlaw, TLM business development director, said: “We are delighted to support the PriceAdvantage software for major TLM customer Euro Garages.

“Participating in the introduction of this ground-breaking software to the UK market is another step forward for TLM, strengthening our position as a leader of innovation in our industry.”