The first Turtle Wax-branded Christ rollover car wash in the UK went straight from its launch at the IFFE exhibition to the Jet forecourt at Rockingham Road, Corby in Northamptonshire. The site is owned by Top 50 Indie, Brobot.
Brobot director, Eddie Bright, said: "We were looking for a new machine for the site and we had operated Christ machines in the past, so we knew they were functional and reliable.
"When Marc Ford from Wilcomatic showed us the pictures of the machine on the IFFE stand, we realised it offered everything we required. It had the wash programmes we wanted to offer, it was the right price and it had the strong branding of Turtle Wax. When customers see the cartoon logo and the colour scheme it instantly conveys an expected quality."
Kat Brown, manager of the site, has been delighted with its performance: "It’s going very well and is proving really popular with the customers. We have been a long time without a car wash, so we expected the trade would go elsewhere and it would be hard to get it back, but the Turtle Wax branding has done the job."
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