A new mobile payment system has been launched by Fuel Telematics Solutions Ltd (FTS). The technology which is available now means consumers can pay for their fuel via a smartphone (and soon via watch or car dashboard), while receiving highly targeted offers from the retailer.
The company’s managing director, Peter Birrell, said today’s consumers expect and are comfortable with being able to make transactions from their phone. They are also grateful for the convenience of doing so when pressed for time.
"Conversely, they also expect to receive tailored, real-time promotions when shopping and their expectation is that every retailer should personalise the shopping experience for them," stressed Birrell. "While this may appear to be contradictory, it is exactly what FTS believes retailers need to deliver in order to increase their profitability." Birrell believes the opportunity presented by ’transumers’ (consumers in transit) is huge: "Besides the obvious such as reduced queues and real-time upselling what really excites me is the fact that the technology available to us today makes science fiction-like predictive analytics very accessible," he said. 020 7350 4420