HTEC has launched a loyalty system for smaller retailers. GemPoints is described as a simple-to-operate, low-cost loyalty solution with secure smartcard technology, allowing retailers to operate a comprehensive loyalty scheme.
Retailers can issue and redeem points, run promotions or special offers and collaborate with other retailers to maintain longer-term customer loyalty. Jeff Dakin, head of data services at HTEC, said: "GemPoints does away with the need for any back office infrastructure like IT communications and is powered from a standard three-pin mains power socket and is completely self-contained. Smaller retailers can run a loyalty solution with the same level of sophistication that the high-street brands provide but at a fraction of the cost."
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