HTEC, the Southampton-based EPOS, payment and loyalty solutions company, has announced a partnership with American firm P97 Networks, which provides cloud-based mobile commerce, in-vehicle payments and digital marketing solutions.

As an extension to its existing payment product range, HTEC will now also offer P97’s mobile commerce platform, helping consumers pay-at-pump on mobiles and retailers increase basket size and purchase frequency through targeted digital offers and secure mobile commerce.

The P97 PetroZone platform is a cloud-based mobile commerce and digital marketing solution that connects fuel, consumer packaged goods, quick-serve restaurants, and other merchants to consumers by enabling payments and digital offer campaigns from any device or connected car.

Jeremy Lewis, CEO of HTEC’s parent company Universe Group, commented: “Our goal has always been to help our retailers maximise their returns. We do this with our own built-for-purpose technology and by collaborating with best-of-breed partners.

“We were quickly impressed with the P97 offering and shared its customer focus and dedication. With our combined solution, retailers can embrace mobile commerce with the surety that its payment transactions are fast and secure.”

Don Frieden, founder and CEO of P97, said: “Mobile commerce is the future of retail fueling. Europe is a fast-developing market and in the next two years, companies that embrace mobile commerce have the potential to deliver a new level of speed and convenience for their customers, increase loyalty and drive new value.

“HTEC, and its parent group Universe, has built technology for decades that leads the payment and loyalty industries and we are proud to partner with them on bringing mobile commerce to the European market.”

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