Istobal has won an innovation award for its Virtual Assistant to help customers with car wash selection. The award was presented by the organisers of the Motortec Automechanika trade fair in Madrid.

The Virtual Assistant is intended to facilitate wash program selection for customers and reduce selection time by 50%.

Utilising user-centered design (UCD) and an algorithm, Kate and Robert the virtual assistants help customers choose the wash program that best suits their needs based on the vehicle’s condition.

This system is designed to improve customer thoughput at the car wash, to enhance profitability.

The Spanish company also launched its latest solutions at Motortec including the new M’NEX32 rollover with more features and optional extras. The new rollover is designed to provide thorough cleaning as well as a "rewarding user experience" with LED lights and screens, the Infinite Mousse Arch and a new dosing system for less waste.

01299 826967www.istobal.com/en/