Vehicle wash specialist Wilcomatic has changed its logo to one that it says better conveys what the company does.
Wilcomatic managing director, Kevin Pay, commented: "Our old logo has served us well for half a century, but I believe a company’s logo is integral to its whole image and should convey what the company does.
"To this end, we have added the words ’Wash Systems’ and a roundel that reflects a swirling brush made up of the initials of Wilcomatic Wash Systems.
"Whether it is on the side of a van, or on the pages of a trade magazine, the new logo will have much more impact."
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