Melitta Professional Coffee Solutions has secured a three-year contract to supply roast and ground coffee into Fresh Food Café and Restbite at Roadchef motorway service areas.
Rolled out across April and May, Melitta’s fully branded speciality coffee offering – including a new iced beverage menu – will be featured exclusively in the Fresh Food Café and Restbite outlets and in other selected business areas across Roadchef’s 30-strong estate.
The coffee supplier has worked with Roadchef to ensure its team members complete a full coffee quality training programme – a cornerstone of any Melitta tender partnership – and has helped create an exclusive loyalty scheme where consumers can enjoy a fifth coffee for free following the purchase of four.
Laura Sherwood, new markets manager, Melitta Professional Coffee Solutions, said: “We are tremendously excited to be working in partnership with the Roadchef team. The Melitta Horeca (hotel, restaurant, café) Coffee team are dedicated to offering a quality product and service, and the launch of the loyalty scheme alongside a new iced beverage menu, are just the first steps.”
Commenting on the new partnership, purchasing and logistics manager at Roadchef Motorway Stuart Glover said: “As well as offering great tasting coffee, the team at Melitta showed great energy and enthusiasm to work with Roadchef. We were impressed by their support through the entire tender process from coffee sampling and their new product and service ideas through to the roll out across the estate.”
Howard Lockwood, director of internal catering brands, added: “The Melitta team have worked with us to ensure that a specifically tailored, full training and audit package has been created. This ongoing support will form an integral part of ensuring that we’re able to deliver top quality coffee every time. We’re looking forward to working with Melitta over the next three years and based on what we’ve done so far it should be an exciting journey, with lots of product development and opportunities to follow.”