Retailers can order free point-of-sale material from a new website. Launched by sales-support company, the Shelfmax Group, the site allows retailers to browse POS items listed by different manufacturers and order the pieces and quantities they want all at the same time. The items are then delivered directly to the shop. Retailers can pick and mix their own kits and there are plans for an option to allow them to tailor pieces to their own store.
Managing director of Shelfmax, Mark Sheard, says the website will prove more efficient for brand owners and reduce wasted materials, as retailers only receive what they have asked for.
Shelfmax also runs a planning and ranging website for smaller retailers.