Rich Products – a global supplier of frozen food and beverages – has launched what it describes as the UK’s first self-serve milkshake solution.

f’real is a self-serve, touch-screen milkshake vending solution offering consumers premium milkshake made with ice cream.

Featuring real ice-cream and fresh ingredients with no artificial colours or flavours, the easy-to-use machine uses touch screen technology to allow consumers to make their own shake in 60 seconds. Consumers simply choose their preferred flavour, peel off the foil seal, then blend their milkshake to their exact preference, using one touch blending.

For operators, the solution is quick and easy to maintain, featuring automatic sanitisation and minimal cleaning.

Emma Wood, head of f’real EME at Rich Products, said: “Milkshake is making a comeback, fuelled by a new generation of millennials who are shunning alcohol in favour of innovative, indulgent beverages that tick the boxes of flavour, fun, and authenticity.

“Alongside this, the rise of agile working and 24/7 lifestyles means they are on the go more than previous generations, and expect quality food and drink wherever they are, and at whatever time of the day.

“This is where f’real comes in. It fills the gap in the market for a premium milkshake that taps into the demand for both convenience and quality. With 55% of consumers in the US going to a convenience store just to buy a f’real, this is a destination product that poses a truly exciting opportunity for operators keen to tap into the milkshake market.”

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