Amscreen has signed two major deals to become the exclusive digital signage partner of both Shell and Esso. Amscreen said its close-proximity signage units would be installed in approximately 580 of Shell’s company-owned sites and 350 of Esso’s company-owned sites, meaning its forecourt network would now run across over 1,500 locations and deliver to an audience of over 35 million people every fortnight.

Simon Sugar, Amscreen chief executive officer, welcomed Esso and Shell, adding: "The Amscreen solution is under-pinned by technology that ensures the screens are constantly connected and broadcasting the correct information, which gives peace of mind for advertisers and also ensures low management for the site owner."

Sugar added that the move followed the company’s appointment as exclusive digital signage partner to BP, MRH Retail, Euro Garages and Motor Fuel Group in the past year.

The screens all carry customer information, live traffic updates, advertising for in-store promotions as well as messages from advertisers.

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