Camelot is introducing new-look playstations, scratchcard dispenser fascias and external signage across its network of more than 27,500 National Lottery retail outlets.
The operator said the £16.5m investment aims to refresh its permanent point-of-sale material and underlines its commitment to retailers. It forms a key part of the company delivering the next stage of National Lottery sales growth.
According to Camelot, it successfully completed the biggest - and fastest - lottery upgrade of its kind in the world in preparation for the start of its third National Lottery Licence. This included completely replacing its entire network of National Lottery terminals and introducing new touch-screen models, media screens and printers.