All Forecourt Trader articles in February 2010
View all stories from this issue.
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News
Harvest Energy’s big presence at IFFE 2010
Harvest Energy, which opened its ninth branded site just before Christmas and will be opening its 10th shortly, will be hard to miss at this year’s International Forecourt & Fuel Equipment Exhibition (IFFE). That’s because the oil company is sponsoring the entrance to the show and will have a high-profile ...
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Fairy reaches big 50
The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour ...
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Dealers are the key focus for Adrian in his new role
When I get up at around 6.30am each weekday morning I can be sure of one thing that the working day ahead will bring a whole range of new challenges and opportunities.I took on the role of Esso’s dealer operations manager for the UK & Ireland in November last ...
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Panadol advances
Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The ’Visible Man’ ad, which uses a real man and woman, combined with computer graphics, has been updated ...
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Help and advice from jac roper
Nothing up front and no back upLaurence Haring, who has three forecourts trading as Fuel 24 in the South West, (in Weston-super-Mare and Highbridge) is severely ticked off with Point Four. Two of his sites have the same HTEC Hydrapos till using Background2 software which he describes as "superb". The ...
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Papers to suit all tastes
Forecourt Trader has teamed up with Swan to give readers the chance to win outers of both Swan Blue papers and Swan Smooth filters. The company describes Swan Blue as a slow-burning lightweight paper. It is one of the many rolling papers offered under the Swan brand. Meanwhile, Swan Smooth ...
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Win new Ariel washing gel
Ariel is aiming to shake up the laundry market this year with the introduction of "revolutionary new technology" across its portfolio. According to Procter & Gamble (P&G), Ariel with Actilift demonstrates a breakthrough in stain removal technology that not only removes stains but also helps prevent them from setting in ...
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MPs back rates issue
RMI Petrol has called on retailers to get their MPs to support its business rates challenge. Brian Madderson, RMI Petrol chairman, has been leading the charge against the methodology used by the Valuation Office Agency (VOA) in its recent revaluations after retailers expressed concerns over ’unreasonable’ hikes in the new ...
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Barclaycard Freedom
Barclaycard is to launch a new loyalty scheme Freedom in March, describing it as the broadest retail rewards scheme the UK has ever known. The new scheme will be available to more than eight million cardholders who will be able to earn rewards at what the company says ...
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Full of beans
Chocolate’s been in the news a lot lately with Kraft’s bid for Cadbury and the placing of the story so far up the news’ lists reflects UK consumers’ love of the stuff.However, the big story on the shelf is the major manufacturers’ move to using Fairtrade cocoa in their products.Last ...
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Best in show
There was one thing the rural and motorway entrants to the Forecourt Trader of the Year Awards 2009 had in common very high standards. Yet again the sites that stood out showed that the retailers knew their market and were prepared to change, grow and do all they could ...
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Three of the best
Best Confectionery Outlet sponsor NestlÉ The RoadChef store, Strensham, was selected as winner of the Best Confectionery Outlet. According to Graham Walker, Nestlé UK trade communications manager, the choice was based on the manager’s "clear understanding that a category-focused approach to confectionery can grow sales". He adds that the ...
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Fairbanks’ big coup
Fairbanks, the wetstock management specialist, has announced that following the successful re-signing of its contract for BP company-owned and dealer sites, the expansion of its MRH contract and securing the Tesco PFS contract during 2009, it has been engaged by Murco Petroleum to provide wetstock monitoring, SIR-based leak detection and ...
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Mintel report shows Brits are big cereal spenders
Breakfast is a major focus of the day for British consumers, who spent £1.7bn on breakfast cereal in the past year, according to research company Mintel. And with 87% of adults in the UK eating cold breakfast cereal on at least a daily basis, it estimates the market will grow ...
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Big deal for Simply Coffee and Murco
Simply Coffee has signed a three-year contract with Murco to provide premium coffee to 130 of its refitted sites. This will be the first time Murco has offered fresh ground coffee to its customers. Murco’s general manager non-fuel, Tony Walker, commented: "We are committed to the best possible customer experience. ...
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Cadbury price boost
Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.Over half of shoppers say that a price-marked pack would positively influence their confectionery purchase, according to Kate Harding, the company’s ...
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in brief
Euro Garages’ big spend Euro Garages plans to spend £6m to give a motorway services on the M61 a major overhaul after getting the green light from Chorley Borough Council. The Top 50 Indies retailer said it aimed to start work in the spring after gaining permission to refurbish the ...
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Bubbling over
The introduction of Galaxy Bubbles this month will be supported by a £2.5m launch spend.Galaxy Bubbles has the same Galaxy taste in the form of its chocolate shell, and is filled with an aerated Galaxy chocolate centre.It will be available for sale in single bar format (rrp 52p) as well ...
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Getting down to business
There is real momentum gathering over the issue of the business rates revaluation, and credit must go to the new man giving the ’formerly-known-as-PRA’ organisation a good kick in the rear. Brian Madderson is breathing life into the argument that the revaluation calculations are based on unrepresentative data ie ...



















