Simply Coffee has signed a three-year contract with Murco to provide premium coffee to 130 of its refitted sites. This
will be the first time Murco has offered fresh ground coffee to its customers. Murco’s general manager non-fuel, Tony Walker, commented: "We are committed to the best possible customer experience. We have continued to invest by improving our forecourt estate and see this partnership with Simply Coffee as adding significant value to our stores. Research shows that quality espresso-based products can be a true destination driver for the consumer."
Murco will sell Simply Coffee beverages at £1.29, delivering a 50% profit margin.
Simply Coffee managing director Jason McNally, added: "We are delighted to be working with Murco providing high quality beverages at a value price as well as delivering a new profit centre and income stream for their stores."