Money Talk: Can anyone say, with any confidence, what the true price of loyalty is?

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With the recent major changes involving fuel brands and their associated loyalty schemes, many consumers might be forgiven for being confused. After the shake-up we now have: Esso associated with Nectar (having dropped Tesco Clubcard); BP offering BPme Rewards (having dropped Nectar); and Shell going with Go+ instead of Drivers ...

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