Londis is targeting 20 range reviews across 300 stores for 2012, following a successful programme of 10 range reviews across 100 stores last year, which drove significant uplifts of up to 9%.
Paul Courtney, Londis sales director, said: “Through this new range review process we’re developing an optimum range for Londis retailers, with guidance on recommended range and layout in a clear and uncluttered way. We’re building ranges that are customer- focused and challenge the slowest-moving lines by focusing on core lines and improved availability. This in turn will lead to improved sales and profits.”
On top of the extra sales and profit through executing the recommended range, stores benefit from an easier ordering process; the need to carry less stock; a greater awareness of out-of-stocks and fixtures that are easier to merchandise.
A merchandising team has been created to support this new way of working, supported by the creation of a merchandising centre where all new range reviews are built and tested before being executed in stores.
Laundry was the first category to launch in-store at the end of 2011. Slow-selling lines were deleted, best-sellers were targeted and the layout was based on consumer insight, supplier and retailer feedback.