Asda’s petrol pricing policy of not trading below cost, is revealed in a planning application for a new petrol filling station at its store in Fleetwood, Lancashire. Acting on behalf of Asda, Deloitte is seeking permission from Wyre Council for a fully automated filling station with three pumps and six filling positions. In the documents it says: "Asda’s clear petrol pricing policy states Asda will not trade below cost or offer discounts via either a loyalty scheme or to food customers who spend over a certain amount as offered by other supermarkets."

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