Brobot Petroleum has confirmed Londis as its long-term retail partner. The northern-based family-owned business - which includes fuel distribution and 21 sites in the East Midlands and Yorkshire - is expecting to achieve in excess of £10 million sales a year as a result of the deal.
"We are delighted that Brobot Petroleum has chosen Londis," said Steve Lucas, Londis sales director. "These are challenging economic times and we will continue to strengthen our offer to Londis retailers, putting our retail partners at the heart of all that we do."
Brobot sales director Eddie Bright said: "We had a long and successful relationship with our previous supplier, but market changes required a new direction for Brobot to enhance our shop offer to meet customer demands. After much research we decided Londis most suited our requirements. The transition was made seamlessly and the emphasis between our companies is based on partnership."
Meanwhile, Musgrave Retail Partners GB will be supporting its Budgens and Londis retail partners with summer campaigns that focus on value for money. The themes include ’summer of loving - low prices’ for Budgens and ’cool prices - all summer long’ for Londis.